Three minutes, one take, no voiceover

01 — Discover

The brief asked for a sixty-second spot with a voiceover explaining the product. The category was full of them, and none of them were being watched to the end.

02 — Define

03 — Design

One continuous take, three minutes, no narration and no music bed — just room tone and the product being used by someone who knows how.

The shoot was scheduled around a single stills day, so the year’s photography library and the film came from the same setup and the same light.

04 — Deliver

The film, nine cutdowns for paid and social, and a stills library of two hundred and forty frames.