A manufacturing business explained to a European buyer
01 — Discover
The existing site was written for the domestic market and read, to a German procurement team, as a supplier who had not done this before. Certifications were three clicks deep.
We rebuilt the information order around the actual evaluation sequence: capability, certification, capacity, contact.
02 — Define
The one sentence it turned on
Answer the procurement checklist before it is asked.
The one sentence it turned on03 — Design
Photography could not show the line under NDA, so the products are CGI — exploded views, material studies and assembly animation built from the CAD.
The type system is bilingual from the start, set so German compounds do not break a single headline.
Every specification lives in the CMS as structured data, so a datasheet and a web page are the same record rendered twice.
04 — Deliver
Brand refresh, a CGI library the sales team reuses, and a bilingual site with a specification CMS.
A category launch for a product that did not exist yet
A pack system that survives a category with no shelf
Fourteen dealerships that finally looked like one business