A category launch for a product that did not exist yet
01 — Discover
Tooling was late and the launch date was not moving. Nothing could be photographed because nothing had been made.
We audited what the CAD could actually carry: surface finish was resolved, but the trim and the packaging were still in revision.
02 — Define
The one sentence it turned on
Build the launch out of the file, not the object.
The one sentence it turned on03 — Design
Material and finish studies first, signed off against physical swatches, so the renders would match the eventual product rather than flatter it.
One CGI library served the film, the marketplace listings, the trade deck and the retail print. Every asset came out of the same scene file, so a late trim change propagated everywhere in an afternoon.
04 — Deliver
Launch film, product visualisation library, marketplace assets for four platforms, retail and trade material.
Fourteen dealerships that finally looked like one business
Three minutes, one take, no voiceover
A pharmaceutical brand that reads like medicine, not marketing