Fourteen dealerships that finally looked like one business
01 — Discover
Fourteen dealerships, nine of them running their own signage, six running their own Facebook pages, and no shared enquiry route. A customer could not tell they were the same company, and neither could the reporting.
02 — Define
The one sentence it turned on
One business, fourteen doors.
The one sentence it turned on03 — Design
A signage and forecourt system that works across three building types and two manufacturer co-brand rules, which was the real constraint.
Local pages per dealership under one domain, each with its own stock feed and opening hours, so local search worked without fourteen separate brands.
04 — Deliver
Brand system, signage rollout across fourteen sites, a multi-location site, and a consolidated paid and local search programme.
A pharmaceutical brand that reads like medicine, not marketing
Making an unglamorous category look competent
A manufacturing business explained to a European buyer