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Long reads on brand, marketing and the craft behind them. Researched, sourced, and written by the people who do the work.

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AI & Marketing 27 OCTOBER 2026 · 6 MIN READToo much AI, too little trust: what 2026’s consumer data asks of brandsGartner’s 2026 survey found 65% of consumers think brands use too much AI content. What it means for Indian brands, and how to use AI without losing trust.
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AI & Marketing 27 OCTOBER 2026 · 5 MIN READWhen the shopper is an AI agent: how Indian brands get on the shortlistBCG finds LLM search in 22% of Indian purchase journeys. What agent-led shopping means for brands, and the practical steps to be the one an AI recommends.
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Brand & Design 27 OCTOBER 2026 · 6 MIN READDesign the pack for the grid: packaging that sells on a quick-commerce screenOn Blinkit, Zepto and Instamart your pack is a tile about two centimetres wide. How to design packaging and product images that still sell at that size.

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