Positioning · Naming · Identity · Packaging · Campaigns · Decks
Brand[01]
Strategy, identity, packaging and campaigns.
(01)Strategy and positioning
Audience and competitor review, Positioning, Brand architecture, Personality and messaging.
(02)Naming and verbal identity
Company and product naming, Taglines, Tone of voice, Campaign language and core copy.
(03)Identity systems
Logo systems, Typography and colour, Iconography, Image direction and motion principles.
(04)Packaging and communication
Pack systems and labels, Brochures and editorial design, Stationery, Sales, pitch and investor decks.
(05)Campaign direction and governance
Concepts and key visuals, Creative systems, Guidelines and templates, Asset libraries.
[02]
From brief to launch.
- 01Understand the business
- 02Establish the direction
- 03Test in real applications
- 04Organise the system
[03]
01 · 2026Ampercure PharmaA pharmaceutical brand that reads like medicine, not marketingBrandDigitalIndia
02 · 2026Capital Pest Control IndiaMaking an unglamorous category look competentBrandDigitalGrowthIndia
03 · 2025Vrion GlobalA manufacturing business explained to a European buyerBrandDigitalCGIEurope
[04]
Yes. We review what is still useful before deciding what should change, so a refresh keeps the recognition you have already earned.
Master assets and handover are specified in the proposal, along with the limits of any third-party licences such as fonts or stock.
Yes. We agree the required applications in the scope, so the system is tested on the things people will actually see.