Creator strategy · Briefs · Partnerships · Usage rights · PR · Personal brands

PR & Creators[01]
PR, creators and culture.
(01)Creator strategy and discovery
Audience and fit, Creator shortlists.
(02)Campaign concept and creator briefing
Campaign ideas, Creator briefs.
(03)Partnership coordination and content production
Coordination and approvals, Content production support.
(04)Usage rights and deliverables
Usage and rights coordination, Agreed deliverable tracking.
(05)PR, media material and outreach
Press material, Outreach.
(06)Personal-brand positioning
Positioning, Communication plans.
[02]
From brief to launch.
- 01Define audience and fit
- 02Shortlist and brief
- 03Coordinate production and approvals
- 04Distribute and review
[04]
Discovery is scoped around your real audience and languages. We only name creators once their availability is confirmed.
Creator fees, usage rights and agency scope are separated in the proposal, so every cost is visible.
No. We distinguish outreach, editorial decisions and paid placements, and are clear about which is which.

